Pune: NIOEyes+, one the leading hospitals and reputed institutes in eye care in India recently launched a new campaign titled #FrameFreeFuture. The institute has launched this campaign to create awareness amongst patients in the safety and care being provided for patients seeking vision correction treatments.
Through this campaign, the hospital will be conducting several eye camps on-ground as well as promoting awareness through digital platforms to help patients get an in-depth understanding of the advanced treatments available.
Speaking on the campaign, Dr. Aditya Kelkar, Director, NIOEyes+ said, “There are several patients who would like to get rid of their dependence on glasses and contact lenses in their daily lives. But due to a few misconceptions and misunderstanding about the safety of vision correction treatments, we have noticed hesitancy in seeking it.
Our hospital has been at the forefront of providing such treatments since 1993. We have helped several patients since then using the latest technology as well as following world class safety protocols. Thereby, we have launched this campaign not only to dispel any fears they may have with regards to such treatments but also get an in-depth understanding of the advances made in this field.”
As part of the sustained campaign that will be ongoing till February 2026, the hospital will be conducting several awareness camps and eye-checkups across Pune. This includes conducting eye camps and awareness sessions in Metro Stations, colleges and corporate offices. Besides these, the hospital will launch several ad campaigns online and will be running them on other mediums such as radio, social media as well as ad posters across the city.
Through this integrated approach, NIOEyes+ remains committed to helping young adults, professionals and other individuals take a step closer to visual freedom from glasses and contact lenses.