A New Era in Health Awareness: Life Raksha Gives Patients the Doctor’s Voice
National: In an era where social media-driven health narratives often overshadow qualified medical opinion, The Healthy Indian Project (THIP) has launched Life Raksha, a monthly RNI-approved print magazine designed to bring the doctor’s voice directly to the patient.
Each edition of Life Raksha focuses on one key health condition or theme, presenting insights, perspectives, and clinical viewpoints from doctors across specialties. The content is written and medically reviewed exclusively by healthcare professionals, supported by THIP’s editorial team to ensure clarity and accessibility for general readers.
“Today, patients are exposed to endless health information, but not all of it is credible,” said Sudipta Sengupta, CEO of The Healthy Indian Project. “Life Raksha has been created to shift the narrative back to where it belongs — with doctors.
Our editorial team curates the content, but the core voice, expertise, and direction come from medical professionals. Each issue brings multiple specialists together to provide a 360-degree understanding of one health topic.
This is not a casual magazine — it’s something meant to stay on shelves, be revisited, and guide better health decisions. Our aim is to build a trusted resource where expert opinion is the hero.”
With its in-depth, evidence-based content, Life Raksha offers an opportunity for medical experts, healthcare institutions, and leadership teams to shape patient awareness at scale. The magazine will be available in bookstores, newsstands, and across eight major airports, ensuring high visibility and reach among patients, caregivers, and health-conscious consumers nationwide.
As a multi-award-winning platform recognized for its work in combating health misinformation, THIP also runs multiple WhatsApp-based health communities and has recently expanded its work into health insurance as an IRDAI-licensed broker, giving it a unique presence across the patient knowledge and decision-making journey.
Through Life Raksha, THIP strengthens its central mission — enabling better health decisions by ensuring patients hear directly from doctors, not social media algorithms.
Dr Bhumika Maikhuri is a Consultant Orthodontist at Sanjeevan Hospital, Delhi. She is also working as a Correspondent and a Medical Writer at Medical Dialogues. She completed her BDS from Dr D Y patil dental college and MDS from Kalinga institute of dental sciences. Apart from dentistry, she has a strong research and scientific writing acumen. At Medical Dialogues, She focusses on medical news, dental news, dental FAQ and medical writing etc.