New Delhi: In response to the escalating temperatures and heatwave warnings issued by the India Meteorological Department (IMD), the Ministry of Ayush has initiated a comprehensive sensitisation campaign across the country. The initiative aims to raise public awareness on heatwave prevention and protection strategies, leveraging the Ministry's extensive network of institutions.

As part of the campaign, various Ayush institutes and organisations are conducting educational activities to inform citizens about measures to safeguard themselves from heat-related illnesses. Awareness sessions, distribution of informative materials, and promotion of scientifically-backed traditional wellness practices form the core of the efforts.

One such proactive initiative was undertaken by the Jamnagar-based Institute of Teaching and Research in Ayurveda (ITRA) on March 20, 2025. ITRA organised an awareness drive to equip the local population—especially patients visiting its Outpatient Department (OPD)—with crucial information on coping with extreme heat conditions. Bilingual pamphlets containing practical tips, such as staying hydrated, avoiding direct sunlight during peak hours, and recognizing early signs of heat stress, were distributed across the ITRA Hospital and nearby areas.

Similarly, at the Regional Ayurveda Research Institute (RARI) in Ahmedabad, Dr. Jayprakash Ram delivered an insightful lecture titled Heatwave Awareness: Knowledge, Prevention, and Treatment. The event witnessed active participation from OPD patients, their families, and hospital staff, fostering engaging discussions on preventive steps and early treatment of heatwave-induced ailments. Participants also received pamphlets reinforcing key messages.

In Jhajjar, Dr. Preeti from the Central Research Institute of Yoga & Naturopathy led an awareness session integrating Yoga and Naturopathy techniques to help manage heat stress. Patients and staff were guided on adopting cooling practices rooted in traditional wellness systems.

Additionally, the Ministry has circulated a public health advisory through the Ayush vertical under the Directorate General of Health Services, outlining specific do’s and don’ts for heatwave prevention. Key recommendations include staying well-hydrated with water, buttermilk, or coconut water, consuming light meals, avoiding peak sunlight hours (12 noon to 3 pm), wearing loose cotton clothing, and incorporating cooling foods like cucumber, watermelon, and sattu.

The advisory also cautions against activities that could exacerbate heat stress, such as consuming alcohol and caffeinated drinks, cooking during peak heat hours without ventilation, and leaving children or pets unattended in parked vehicles.

Through these multifaceted efforts, the Ministry of Ayush aims to empower citizens to protect themselves from the adverse health impacts of heatwaves.

Nidhi Srivastava
Nidhi Srivastava

Nidhi Srivastava is a dietician. She holds a post-graduate degree in Nutrition and Dietetics from MRIIRS. With a profound passion for utilizing nutrition and lifestyle modifications to manage diseases, she is dedicated to advancing the field through rigorous research and fact-checking. Her expertise lies in evidence-based practice, ensuring the highest standards of dietary health and wellness.